New Businesses

Our New Businesses division’s aim is to use shared Group-wide innovation activities to create novel solutions based on, among other things, refining peat and other natural materials into entirely new products. The Ventures unit is responsible for the development and refining of new innovations in the New Businesses division.

When a business initiative reaches the stage where commercialisation is possible, it will be separated into a business of its own or transferred to one of the existing divisions. The fibre business is currently the furthest along on this path, and we are moving it under Grow & Care because the first fibre products are mainly related to growing. Another promising initiative is producing active carbons from peat.

"Our task is to reinvent peat."